When is the Best Time?

When is the Best Time?

The African Proverb asks and answers this question:

Baobab tree, Chobe National Park, Botswana

“When’s the best time to plant a tree?”

“Twenty years ago.”

“When’s the second best time?”


When’s the best time to start giving back… start giving more… more time, money, energy, and influence?

When’s the best time to focus on a planned giving program that can sustain your mission for decades to come… that helps donors give more they didn’t know they had to give… the provides giving dollars and more money for them?

Twenty years ago.

Second best time: Today!



“The journey of a thousand miles begins with one step.”

– Lao Tzu

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