Do You Know Their Name?

My friend Keith, the Director of the Donor Motivation Program for Canada, shared this question, “Do you know the first name of your great grandparents?”

“Wow,” I thought when he shared it!

I don’t.

Then he asked, “How would you feel if your great grandchildren don’t even know your name?”

“Awful,” I said.

“Not because they don’t know my name. That doesn’t bother me as much as the fact that they don’t know my values… what I believe in and hold dear. If they don’t know my name, it means they don’t know me.”

“Exactly,” he said.

“And one of my values is giving back. I want my great-grandchildren to know that giving back will transform their life, their children, and their community!”

I’ll bet it’s the same for your donors!



“Wealth is not to feed our egos, but to feed the hungry and to help people help themselves.”

– Andrew Carnegie


Leave a Comment