What is Needed Now

What Is Needed Now

I don’t know about you, but I tire of the misleading media headlines.

Even worse are the headline images.

Plastered across media outlets are images of beach-going and park-enjoying segments of people clustered and violating social distancing recommendations.

They picture and write the story as if ALL PEOPLE are irresponsible.

While SOME may be, there are MANY, if not MOST, who are not!

The biggest problem with the media story-line is that it overgeneralizes, fueling pessimism and negativity, stirring up fear, and in some cases igniting anger.

This is what donors battle each day as they strive to gain perspective for their personal life and giving.

Granted, for those of us with an at-risk situation near us, caution is needed. My mom, who stays with my family during the winter months, is a higher-risk case. So for us, we are cautious about her getting out and being around us if we’ve been out.

Yet, there are still LOTS of reasons for HOPEFUL OPTIMISM.

The curve has not only flattened in most places, but it is also declining. Many more people have recovered than are been diagnosed anew. Statistics now show that perhaps fewer than 0.5% have died from contracting the virus.

Additionally, it is becoming clearer how to fight the virus, and the world is fighting a common enemy. This too is unprecedented.

Therefore, what is needed now is ONE THING that each of us CAN CONTROL.


This is different than irrational exuberance that tends to ignore facts and dangers.

Hopeful optimism operates out of realism, demonstrates PERSONAL RESPONSIBILITY, and takes the perspective of the better future that is just ahead.

You may have questions about the impact of COVID-19 on you and your organization. In the short-term there are still many unknowns.

What is true for you is also true for you donors, which creates a HUGE OPPORTUNITY to empathetically connect with your donors about how they are feeling now.

The connection you make with your donors will most likely pay HUGE DIVIDENDS of LOYALTY, GOOD WILL, and future DONATIONS– perhaps some of the largest you’ve seen from a donor once we’ve come out the other side of this crisis.

When you start from a position of HOPEFUL OPTIMISM, you feel better, think more clearly, and can authentically connect with your donors in a powerful way.

Due to the overwhelming response, there will be an encore presentation of: Leadership, Communication and Fundraising in Times of Crisis.

Click Here to learn more.



There are far better things ahead than any we leave behind.”

– C.S. Lewis

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