Destroy your business (before someone else does)

Are you so good at what you do that no one can beat you?  Is your offering so superior that nothing else comes close to it?

Perhaps this is a detriment instead of a benefit.

The reality is every business is at risk to competitors, changes in the industry, and internal misalignments.

The question is how would you ever know what it is?

The answer is to intentionally destroy your business.

Step outside your business to be your competitor in order to discover where you’re vulnerable.

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